For their 2015/16 photo campaign launch with Peter Lindbergh, New York City Ballet tapped Charlotte Anderson to consult on their digital redesign and campaign messaging.  The goal was multi-pronged: to create a narrative platform for their brand story, increase their programs' visibility, and present the rich imagery Peter had created with the dancers. Collaborating with a talented team of developers and designers, Charlotte helped NYCB craft an effective and beautiful digital presence that drew from the central themes of movement and dance.