Shortly after the launch of their 2015/16 campaign with Peter Lindbergh, New York City Ballet tapped Charlotte Anderson to consult on their digital redesign.  The goal was multi-pronged: to create a narrative platform for their brand story, to increase the visibility of their programs, and to highlight their rich campaign imagery. Collaborating with a talented team of developers and designers, Charlotte Anderson helped NYCB create an effective and beautiful e-commerce site that drew from the central themes of movement and dance while maintaining a strong editorial ethos.